Schedulista Business Spotlight – an Interview with Gerald Wu

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One of Gerald’s favorite quotes …

–”Lead with your heart follow with your head”

Gerald Wu has been cutting hair since he was a teenager. He studied in Paris where he earned a Certificat d’Aptitude Professionel Coiffure. Gerald opened his own solo Seattle salon in 2009. He has been featured in several publications including Seattle City Arts and Seattle Met.

My mission is to simplify and beautify hair through good design and craft.

I decided I was destined to start gerald_logomy own business when I realized I wanted to take apart and rebuild every job I ever had because I thought everyone I worked with was stupid and being martyrs.

My special sauce is I don’t focus on or try to force growth. I want to just keep getting better at what I do and experience many great humans. The business grows naturally if my work is good and sincere. I also take a lot of time off like French people and think about food and the possible futility of life. Then I’m all fresh for another work week!

The biggest challenge in my first year of business was trying to convince people to come to a lone hairdresser with no large salon behind me. People like flash in the hair world. It was hard to convince people to trust me without some established brand to stand in front of. But I think craft will always prevail. It took me years and hundreds of haircuts to prove myself, but I think I’ve got some good street cred now.

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My biggest challenge now is handling increasing volume without overpricing.

If I had more time I would arrange Schubert’s “Death and the Maiden” for four electric guitars.

The one piece of advice I’d give to someone just starting out in this field is your eyes and your hands are your best tools, rely on those and not expensive scissors or products or the sheen of salon world. Think outside the hair and expand your visual palate. Let your self get obsessed and work intuitively not intellectually.

The impact of Schedulista on my business is… It’s changed everything for me. It freed up almost 100 percent of my admin (scheduling) time and allowed me to redistribute that time for more service hours and more days off. That’s extra revenue and extra relaxation. Clients tell me it became easier for them too, thus increasing the quality of their experience. Schedulista has contributed in keeping my overhead low and making operations graceful and efficient: Two things that I think are keys to operating a small business.

Find out more about Gerald Wu at…

geraldwuhairdesign.com

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Schedulista Business Spotlight — an Interview with Mantis Massage

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Austin based Massage therapist Kyra Gerhard founded her own practice Mantis Massage in 2010. She now has 4 employees and is still growing.  Kyra was kind enough to take some time out of her busy schedule to answer a few interview questions about her business and the impact that online scheduling has had on it.

Our mission is to provide clinical, deep tissue, therapeutic massage in a professional, health-centered environment.

I decided I was destined to start my own business when a restaurant in town bought their entire staff gift certificates to see me and I had no choice but to quit my full-time job.

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Our special sauce is… we are the strongest, deepest, and most anatomy focused massage studio in the city!

The biggest challenge in my first year of business was getting used to all the technology! I was so used to only needing my hands and knowledge of anatomy! I never thought I would need to have too much knowledge of the interwebs.

My biggest challenge now is keeping up with business! We’re fortunate enough to always have a full schedule thanks too Schedulista. I’m trying to get more space and fill it with more therapists so we can meet our demand.

If I had more time I would open up a walk-in specific practice. We would always have therapists available and the clients could pay for whatever amount of time they want to devote to feeling better.

The one piece of advice I’d give to someone just starting out in this field is the internet will run your business for you. Piece together your own system and let it go!

The impact of Schedulista on my business is huge. I went from being a sole practitioner in a single office to having multiple therapists in a 2000 sf space! And we’re still growing!

Most inspirational quote:

“If life gives you lemons you should make lemonade. Then find someone who’s life has given them vodka and have a party.”

–unknown.

Find out more about Mantis Massage at…