A few weeks ago we announced that we were working on a new scheduler, and invited some customers to take part in a beta test.
We had the following goals for the new scheduler:
- Easier for clients to schedule on a mobile phone
- Simpler and more modern design
- Solid foundation for new features
During the last few weeks we have been measuring performance. We wanted to measure whether the new scheduler was actually better than the old one.
Simply put — were more people scheduling appointments? Were they getting through the process faster? Especially on mobile.
The short answer is yes.
Does design matter?
We know that great design is important to our customers. But do clients, who just want to schedule a haircut, a massage, or a session with their personal trainer, care?
We had a hunch that clients do care, but we weren’t entirely sure if it would translate into more appointments and less time wasted. In order to answer this question, we measured two things: (1) percent of visitors who ended up scheduling an appointment, and (2) average time to schedule an appointment.
The biggest improvement was for mobile customers. Mobile customers account for 29% of scheduler visits (that number has been steadily rising).
7.5% more appointments on mobile
Visitors using a mobile phone scheduled 7.5% more appointments with the new scheduler than with the old during the same time period.
35 seconds saved on mobile
Visitors using a mobile phone (who successfully scheduled an appointment) saved an average of 35 seconds with the new scheduler compared with the old.