Austin based Massage therapist Kyra Gerhard founded her own practice Mantis Massage in 2010. She now has 4 employees and is still growing. Kyra was kind enough to take some time out of her busy schedule to answer a few interview questions about her business and the impact that online scheduling has had on it.
Our mission is to provide clinical, deep tissue, therapeutic massage in a professional, health-centered environment.
I decided I was destined to start my own business when a restaurant in town bought their entire staff gift certificates to see me and I had no choice but to quit my full-time job.
Our special sauce is… we are the strongest, deepest, and most anatomy focused massage studio in the city!
The biggest challenge in my first year of business was getting used to all the technology! I was so used to only needing my hands and knowledge of anatomy! I never thought I would need to have too much knowledge of the interwebs.
My biggest challenge now is keeping up with business! We’re fortunate enough to always have a full schedule thanks too Schedulista. I’m trying to get more space and fill it with more therapists so we can meet our demand.
If I had more time I would open up a walk-in specific practice. We would always have therapists available and the clients could pay for whatever amount of time they want to devote to feeling better.
The one piece of advice I’d give to someone just starting out in this field is the internet will run your business for you. Piece together your own system and let it go!
The impact of Schedulista on my business is huge. I went from being a sole practitioner in a single office to having multiple therapists in a 2000 sf space! And we’re still growing!
Most inspirational quote:
“If life gives you lemons you should make lemonade. Then find someone who’s life has given them vodka and have a party.”
Find out more about Mantis Massage at…
A few weeks ago we announced that we were working on a new scheduler, and invited some customers to take part in a beta test.
Today we are announcing a wider release where any customer can switch themselves over to the new scheduler. (Try it out with our demo business)
We had the following goals for the new scheduler:
- Easier for clients to schedule on a mobile phone
- Simpler and more modern design
- Solid foundation for new features
During the last few weeks we have been measuring performance. We wanted to measure whether the new scheduler was actually better than the old one.
Simply put — were more people scheduling appointments? Were they getting through the process faster? Especially on mobile.
The short answer is yes.
Does design matter?
We know that great design is important to our customers. But do clients, who just want to schedule a haircut, a massage, or a session with their personal trainer, care?
We had a hunch that clients do care, but we weren’t entirely sure if it would translate into more appointments and less time wasted. In order to answer this question, we measured two things: (1) percent of visitors who ended up scheduling an appointment, and (2) average time to schedule an appointment.
The biggest improvement was for mobile customers. Mobile customers account for 29% of scheduler visits (that number has been steadily rising).
7.5% more appointments on mobile
Visitors using a mobile phone scheduled 7.5% more appointments with the new scheduler than with the old during the same time period.
35 seconds saved on mobile
Visitors using a mobile phone (who successfully scheduled an appointment) saved an average of 35 seconds with the new scheduler compared with the old.